Let the Bud Light Flow Once Again Commercial
The biggest Idiot box upshot of the year, Super Bowl LVI, is at present over with, and while the winning team's fanbase is going to be jubilant this day for the next year, the best parts of the night for millions of other viewers were the commercial breaks. As well as the virtually-watched TV program, the Super Bowl is as well noteworthy for being such an expensive attempt for advertisers, and I'm not talking nigh the exorbitant ticket prices. Thankfully, virtually of those loftier-dollar efforts terminate up being worth viewers' time and attending, and that'south no different here in 2022. (Cheque out last year's all-time ads for comparison.)
To take nothing abroad from the every bit discussed and equally expensive halftime show, nor the badass new trailers that debuted (such as that multiverse-expanding Doctor Strange preview), hither are the funniest, weirdest and accommodating best ads from this year'due south Super Bowl.
Bud Light Seltzer Hard Soda's Trip To Guy Fieri's Flavortown
I cannot lie, I'm not a card-carrying fellow member of Guy Fieri's fanbase, equally much as I tin binge-watch the bejesus out of Diners, Drive-Ins and Dives at a moment'southward notice. But I appreciate the cocky-awareness with which he embraces his branding, and that reaches its illogical tipping signal within the ad for Bud Lite Seltzer Difficult Soda. That many Fieri lookalikes in one place seems near every bit unnatural as the flavors of libations beingness advertised, and yet information technology all flows together then nicely.
BMW Turning Arnold Schwarzenegger And Salma Hayek'south Zeus And Hera
Arnold Schwarzenegger's muscle-bound Zeus and Salma Hayek's confident heroine Hera certainly showed off the wrath of the gods in this BMW ad, though information technology was a hilariously petty form of wrath. That said, I tin relate to the thought of getting sick of people constantly request for electricity-based favors. He'due south the God of Lightning, people, not the God of Making Your Shit Work All the Time. Whether or not this advertizement boosts sales for BMW, it boosts my involvement in seeing a limited-episode sitcom or quirky indie comedy featuring Schwarzenegger and Hayek as a couple coping with suburbia.
Squarespace And Zendaya'south Natural language Twister
Who is hotter than Zendaya right at present, between starring in the box part titan Spider-Man: No Way Home to starring in HBO'southward Euphoria to having her own wax figure? Of form she has her ain Super Basin commercial, even if fans shouldn't expect to be able to repeat information technology back three times fast. I acknowledge this commercial wouldn't have won me over as much if I didn't take such an affinity for ingemination.
Irish Spring'south Creepy Soap Cult
I don't often equate Super Basin commercials with lather brands, and I don't oft associate lather with old-schoolhouse cults. But thank you to Irish Spring, that'due south no longer the case. This oddball advertizing doesn't get quite equally dark as The Wicker Homo, Midsommar or other folk-horror standouts, but that'southward absolutely the vibe existence invoked, and I applaud their efforts with the freshest-smelling hands.
Pringles Getting Hilariously Dark
Speaking of hands, Pringles may take home the non-existing award for the most delightfully dark commercial, with the extended version really driving abode a sense of absurd feels. Who knew one could go something nearing wistful over the concept of a dude who got his hand trapped inside a Pringles can? And notwithstanding, this ad that evokes the iconic Six Feet Under series finale does just that.
General Motors Bringing Mike Myers' Dr. Evil Back
Weirdly, 2022 is the year when two mega-successful Canadian comedians reprised movie roles for Super Basin ads, with Mike Myers' Austin Powers reunion for General Motors chirapsia out Jim Carrey's Cable Guy return, at least in my book. Yes, office of it is the outright horror inspired by that baby. And yeah, a lot of it is too Rob Lowe and Seth Green and Mindy Sterling.
Amazon Alexa Reading Scarlett Johansson And Colin Jost's Minds
Some other wonderfully dark joke to popular upwardly during Super Bowl LVI'due south commercial assortment factored into Amazon'due south Alexa commercial with Scarlett Johansson and Colin Jost. As if people's paranoia isn't already overly stoked, the advertizement approaches the concept of Alexa reading its users' minds, leading to Jost's mental Notation To Self to false his ain expiry as a way of getting out of watching Scar-Jo's play opening. Dark, but understandable, nosotros'll say.
Lays' Trip Downwards Memory Lane With Seth Rogen And Paul Rudd
If at that place was a promo that solely featured Paul Rudd's face floating beyond the screen like that 1 ad with the QR Lawmaking, I'd probably notwithstanding give it a thumbs upward. Simply I'm 115% into a Super Bowl ad where he and Seth Rogen sort through over-the-top false memories, peculiarly when it ends with Rogen getting married to a home-posessing ghoul. Those final seconds of Rudd dancing as Rogen and his bride are being carried in chairs is fucking gold.
Uber Don't Eats Proving That Diapers Aren't Edible
While it was definitely funny to lookout man Jennifer Coolidge chowing downward on lipstick and a makeup brush in an early ad, the longer version is pretty amazing for how many times information technology causes 1'due south gag reflex to reassert its beingness. Perhaps the wildest moment in the ad is Gwyneth Paltrow taking a bite out of her Broth candle whose scent is famously modeled after her vagina, the part that sells it for me is Coolidge yelling with moisture diaper fluff in her oral fissure. SO GROSS! SO FUNNY!
Liquid Death's Child Party
Considering how many Super Bowl ads these days are mainly held up by the presence of A-listing celebrities, it'southward easy to forget that marketing companies have long used the NFL platform to deliver subversive spots that pushed the envelope in certain ways. Liquid Death delivers pure perfection hither, with kids and even a pregnant adult female shown drinking from aluminum cans that purposefully share a resemblance with beer cans. Information technology'd be amazing and probably a piddling dangerous if kids truly went this wild just from drinking h2o.
FTX Featuring Larry David Being Larry David Throughout History
With Curb Your Enthusiasm having wrapped its latest season some months back, the all-time gift that Super Basin LVI could accept given fans is "Larry David delivering curmudgeonly pessimism throughout history." I love the idea of him playing the person who does not encounter the value in some of the near important inventions always thought upwards, since it feels like the most natural thought e'er. Plus, anybody who idea the TV ad was entirely too short tin can take condolement in knowing the company FTX put out the extended cut seen above.
The NFL Bringing Video Games To Life
Even though I'g still in disbelief that this wasn't a commercial for the Madden video game series, I could not take been more impressed with how fun and silly and heady this NFL-centric promotion is. Featuring some of the sport'southward most iconic athletes, even the late Walter Payton, this is another commercial where I wish the concept could be developed further equally a TV or movie project. Similar Pixels, just like, not Pixels.
Rocket Mortgage Playing Barbie With Anna Kendrick
Considering how many former-school toys are once once again populating store shelves, it'south merely plumbing fixtures for two classic brands to factor into Super Bowl ads. In this case, we have Anna Kendrick sharing how Barbie used Rocket Mortgage to lock down her Dream House. I'chiliad betting no one was giving House Flipper Skipper any gruff, what with that sledgehammer she was holding. But the Dream Business firm wasn't the only abode sparking realtor involvement, with Castle Grayskull also popping upwards, with He-Homo and Skeletor toys making appearances.
T-Mobile Doing It For The Phones With Miley Cyrus And Dolly Parton
Dolly Parton makes everything ameliorate, and that certainly includes T-Mobile commercials. For this set of Super Bowl adverts, Dolly Parton gave a heartfelt plea for someone to please think about the phones. Won't someone recall nearly the phones?!? It culminated in Miley Cyrus running with the "good cause" and turning it into an issue-oriented vocal. What'due south more than, T-Mobile released a total music video for the song, which is what'due south included above, because it's a fabled piece of comedic and musical overkill.
Kia's Robot Dog Schmaltz
Office of me hates this commercial for being so transparent with the "feelings" information technology very clearly aims to inspire, especially with the overused "Total Eclipse of the Centre" every bit the backing track. However, it mostly hits the right side of ridiculous, and that domestic dog is ambrosial, even if information technology probably doesn't be outside of computer pixels. Does Kia have whatsoever connections with Disney+ to give this canis familiaris his ain show? I need something to get a spinoff, people!
There were definitely quite a few other memorable ads that aired, from the Joneses/Jonases/Etc. bit to Ty Burrell going broke from impulse purchases to Law & Order franchise stars Chris Meloni, Mariska Hargitay and others railing on NBC for spotlighting Kenan Thompson. But there'due south only so much time in the day. While waiting for next year's Super Basin and all of its controversial penalties, head to our 2022 TV premiere schedule to see what new and returning shows are on the way.
Source: https://www.cinemablend.com/television/super-bowl-lvis-best-commercials-including-ads-from-arnold-schwarzenegger-miley-cyrus-and-more
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